An exciting, unique worldwide television show is under development— one that takes the best of reality TV and combines it with a global passion: the love of wine. The show, titled Best Bottle, is focused around an intense winemaking competition. Contestants are divided into two groups, based in different winemaking regions to compete against each other, Mother Nature, and time – with each group crafting their “Best Bottle” of wine. Both groups include a reputable winemaker accompanied by five aspiring winemakers, known in the industry as cellar rats.

During each episode the host, and a celebrity co-host, guides the teams through challenges and competitions. Every week contestants who perform well earn rewards, while the poorest performing contestant is eliminated from the group and leaves the show. After a series of eliminations, the two seasoned winemakers are left with one contestant apiece to coach though the final stage of the competition. The winning contestant, chosen by a panel of celebrity judges and loyal viewers, receives a $100k cash prize, the opportunity to bottle one vintage under the Best Bottle label, and a custom designed advertising campaign.